How to turn email content into blog posts
Reposted from Social Brite – social solutions for non-profits
8 simple tips to leverage email for your blog – by John Haydon
So you’ve finally decided to start blogging for your nonprofit.
You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google.
But you’ve got one small problem: Who’s going to write all of these blog posts?
This is a question most nonprofits have when starting a blog, so you’re not alone.
The good news is that, hidden within in the thousands of emails you’ve sent over the past few years, exists fodder rich in blogging nutrients.
Blogging fodder in your sent folder
If you go back to your blog strategy, you realize that your main objective for blogging is to answer the most common questions in ways that are very specific and useful. The more specific the question, the more useful the answer will be, which means more readers and higher rankings in search.
Chances are you’ve already answered these questions over and over and over again in email.
Here are eight steps to converting these emails into blog posts…
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