3 Trends for Non-profits and Their Business Partners
Curated from The Balance, written by Joanne Fritz
Cause-related marketing has become big business for nonprofits and their business partners. Recent research reveals just how popular cause marketing is with consumers, and what the future holds for this booming industry.
Cause marketing, although certainly not new, became well known during the 1980s with the highly visible and fruitful partnership between American Express and the Statue of Liberty restoration project.
Cause marketing and corporate sponsorship has been growing ever since (a $2 billion industry in 2016), becoming one of the most popular ways to raise funds for charities, and a direct route to corporate social responsibility for many businesses.