I recently read this article from The Guardian in the UK about a study conducted by BNP Paribas Individual Philanthropy Index, and found it fit nicely with global research I conducted last year on the campaigns that are modelling leadership when it comes to engaging supporters. My study around The Future of Fundraising was focused on WHICH campaigns and WHAT makes them successful, while this article looks at the trends.
Surprise! Surprise! Fundraising is more social. Givers are struggling to know who to give to. And donors want charities to describe social impact.
Take a look at the video again providing an overview to my research, then cross reference it with the insights conducted.
From choosing a cause to building a sustainable future – data gathered from across the world reveals the latest trends in individual giving.
The best way to understand philanthropy worldwide is, unsurprisingly, to ask a philanthropist. For the third year in a row, the BNP Paribas Individual Philanthropy Index, based on a survey of 400 individual philanthropists worldwide, looked at the state of individual giving. Here are the 10 things you need to know:
1. Philanthropy is on the rise
2. Health is the most popular philanthropic cause worldwide
3. Choosing a cause is the biggest challenge
4. Relatives help philanthropists make decisions
5. Social impact beats financial gain
6. Sharing is caring
7. Tackling root causes is difficult
8. Facebook and crowd-funding commonly used
9. Twitter is not as popular
10. Most philanthropists want to build a sustainable future
Mark helps solve strategic challenges in fundraising and marketing forced on the charity leaders as a result of aging donors, social trends and technology advances. He has 20 years experience with causes in healthcare, research, social causes, sports and the arts. Mark isn't faint of heart and believes that as donors and consumers change, so must charities and companies change the way they seek to engage them. His work focuses on helping charities attract new and younger supporters, and companies as champions of causes.