Do you do “discovery” meetings with do...

I have been preaching the virtues of DISCOVERY meetings for years. But I am astounded at the number of fund raising professionals who go directly to PROPOSAL without first finding out what a company or donor is wants to accomplish. I’ve scolded people by saying, “This is a bit presumptive, don’t you think?” …To which I often […]

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The essential guide to crowdfunding

    Curated from, written by Jenner Alsever       Everything you ever wanted to know about asking strangers for money on the Internet. Last December, Nur-E Farhana Rahman sat in an Uber car in New York City, tears streaming down her face. Her months-long project to raise $30,000 on Kickstarter, to expand production […]

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10 trends in international philanthropy [STUDY and...

I recently read this article from The Guardian in the UK about a study conducted by  BNP Paribas Individual Philanthropy Index, and found it fit nicely with global research I conducted last year on the campaigns that are modelling leadership when it comes to engaging supporters. My study around The Future of Fundraising was focused on […]

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Great engagement writing – what’s your...

Two great articles I read today pointed out that strong engagement isn’t focused on you, but on what your customer or donor cares about – which surprise, surprise..isn’t necessarily about you. Jenna Quint provided tips on how to write a great charity thank you letter while is YOUR DONOR. Another by Harvey Schachter for the Globe and […]

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Thinker Survey – 100 more responses needed!

What do you like to read? Tell us in our causemark THINKER survey.

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Shhhh. Don’t talk about us. We’ll do the talking.

Control. It’s all about control. That’s the problem these days with many brands which “grew up” in a past era, but which are struggling for relevance in today’s era. If you work for a brand which isn’t actively engaging current and new audiences through social channels, you might be who I’m talking about. Charities are caught between two realities. On one

What Companies Want In Their Nonprofit Partners

Curated from re:charity, written by Brady Josephson What do ________ want? It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’ to them. And while it’s not easy to just create ‘it’, communicate ‘it’ and deliver ‘it’ to the


Book Reviews

Book review: The Power of Why, by Amanda Lang

In the industrial economy, the person who wins is the expert. In the knowledge economy, the person who wins is the one who has the process to solve complex problems. – The Power of Why, by Amanda Lang When I picked up this book a few months ago, I was struck by how simple the

5 Steps to Improving the Customer Experience with Big Data (new book)

Reposted from, written by by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are complex tangles of information that have the potential



Enter the “Images of Impact” Contest by AFP Toronto

AFP Chapter is celebrating its 20th anniversary this year. As a member of the marketing committee I am thrilled to be involved in helping organize our celebrations and am reaching out with the hope that you will get involved in a simple and exciting initiative. To acknowledge this milestone we are reaching out to members

Announcing winners of contest for AFP Fundraising Day

causemark is pleased to announce two winners of the causemark contest we ran to give away two passes to Fundraising Day this week, Wednesday, May 28. Victoria Littler and Cherie-Lynne Whiteman were the lucky winners of the two passes, drawn from a list of names of those who had entered the promotion. Our company is a proud sponsor