Are you solving the right problem?

Curated from hbr.org, written by Dwayne Spradlin “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said. Those were wise words, but from what I have observed, most organizations don’t heed them when tackling innovation projects. Indeed, when developing new […]

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10 trends in international philanthropy [STUDY and...

I recently read this article from The Guardian in the UK about a study conducted by  BNP Paribas Individual Philanthropy Index, and found it fit nicely with global research I conducted last year on the campaigns that are modelling leadership when it comes to engaging supporters. My study around The Future of Fundraising was focused on […]

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Great engagement writing – what’s your...

Two great articles I read today pointed out that strong engagement isn’t focused on you, but on what your customer or donor cares about – which surprise, surprise..isn’t necessarily about you. Jenna Quint provided tips on how to write a great charity thank you letter while is YOUR DONOR. Another by Harvey Schachter for the Globe and […]

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Thinker Survey – 100 more responses needed!

What do you like to read? Tell us in our causemark THINKER survey.

To participate, click here.

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Book review: Bet on Me, by Annette Verschuren

Leading and Succeeding in Business and in Life Annette Verscuren is one of Canada’s most successful business women and has written this awesome book called “Bet on Me.” Annette grew up on a farm in Cape Breton who self describes her baseline as “a hardworking girl with dung under her fingernails.” Perhaps you think they way

Cause marketing dos and don’ts – from a consumer perspective

Curated from BizCommunity With recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers. Cause marketing dos and don’ts – from a consumer perspective With one of Cape Town’s worst storms in years and fires in Knysna

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Book Reviews

Book review: Bet on Me, by Annette Verschuren

Leading and Succeeding in Business and in Life Annette Verscuren is one of Canada’s most successful business women and has written this awesome book called “Bet on Me.” Annette grew up on a farm in Cape Breton who self describes her baseline as “a hardworking girl with dung under her fingernails.” Perhaps you think they way

Book review: Year of Yes, By Shonda Rhimes

HOW TO DANCE IT OUT, STAND IN THE SUN AND BE YOUR OWN PERSON At first glance, you might not think this will be all that relevant to the business of charities, but what it does is share Shonda’s journey to pushing herself out of her comfort zone. Shonda Rhimes is an honest and funny

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Promotions

Enter the “Images of Impact” Contest by AFP Toronto

AFP Chapter is celebrating its 20th anniversary this year. As a member of the marketing committee I am thrilled to be involved in helping organize our celebrations and am reaching out with the hope that you will get involved in a simple and exciting initiative. To acknowledge this milestone we are reaching out to members

Announcing winners of contest for AFP Fundraising Day

causemark is pleased to announce two winners of the causemark contest we ran to give away two passes to Fundraising Day this week, Wednesday, May 28. Victoria Littler and Cherie-Lynne Whiteman were the lucky winners of the two passes, drawn from a list of names of those who had entered the promotion. Our company is a proud sponsor

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